Who we are

This website is operated by Gastro and Liver Care Dr Vivek Gupta Lucknow (“we”, “us”, “our”). We provide information about gastroenterology, hepatobiliary-pancreatic (HBP) surgery, liver transplant care, and related services in Lucknow, Uttar Pradesh.

If you have questions about this policy or your data, please use the details on our Contact page.

Your information, handled with care

What information we collect

We only collect information that helps us respond to enquiries, schedule appointments, and improve our website experience.

Information you provide

Name, phone number, email address, message details, and any health information you choose to share when you contact us or submit a form.

Information collected automatically

Device and usage data such as IP address, browser type, pages visited, and approximate location derived from IP (for security and analytics).

How we use your information

We use personal information only for legitimate healthcare communication and to operate this website.

Respond to enquiries & appointment requests

To reply to your messages, call you back, confirm appointments, and share relevant information you request.

Clinical communication (when applicable)

If you share health details, we use them only to understand your query and guide you on next steps (for example, what records to bring).

Website performance & security

To monitor traffic, prevent fraud/abuse, and keep the website reliable and secure.

Service improvement

To understand which pages are most useful and improve content clarity (for example, patient education topics).

Legal & compliance

To comply with applicable laws, respond to lawful requests, and maintain records where required.

We do not sell your data

We do not sell or rent your personal information to third parties.

Sharing & disclosures

We may share information only when necessary to provide services or comply with law, such as:

• With authorised staff handling your enquiry or appointment.
• With hospitals/diagnostic partners only if you request coordination or referrals.
• With service providers who help run the website (hosting, security, analytics) under appropriate safeguards.
• When required by law, court order, or to protect rights, safety, and security.

Cookies & analytics

Our website may use cookies or similar technologies to remember preferences and understand website usage. You can control cookies through your browser settings. Disabling cookies may affect some site functionality.

We may use privacy-friendly analytics to understand aggregated traffic and improve the website.

Data security & retention

We take reasonable administrative and technical measures to protect your information from unauthorised access, alteration, disclosure, or destruction. No method of transmission or storage is 100% secure.

We retain personal information only as long as needed for the purposes described above, unless a longer retention period is required or permitted by law.

Your choices & rights

You may request access, correction, or deletion of your personal information (subject to applicable laws and medical/record-keeping obligations). To make a request, please contact us via the Contact page and include enough details for us to verify your request.

Medical disclaimer

Website content is for general information and does not replace medical advice, diagnosis, or treatment. For urgent medical issues, seek immediate care from the nearest emergency facility.